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DEMOGRAPHICS
The demographics of our film are key as they are the focus points on how we want our film to be. The Demographics narrow down our target audience criteria so we can really focus on how we want our film to be produced. Secondly, we have chosen 'Strugglers' as a criteria as they seek escape from reality. We would like our film to be chilling so the strugglers feel that they have moved from reality into something sinister. Whilst 'Explorers' who seek discovery attempt to predict the course of events in the film. We are going to use a wide range of enigma codes such as the colour red and voodoo dolls acting as enigma code for the 'Explorers' to query what the props may be used for in the future of the film.