5) Who would be the audience for your media product?

Prior to the creation of our media product, we as a group, discussed what target audience our product would be. This was done using demographics and the British Board of Film Certificate (BBFC) to decide what certificate our production should be rewarded to help us to finalise our target audience.

Our product is a thriller, thus it is to be expected to carry a certain amount of suspense filled scenes and especially in our product scenes which some viewers may see as disturbing due to the element of crime. Consequently, it came to our attention that a BBFC certificate of 15 would be suitable as the sinister elements in our product match the criteria of a 15 certificate, which is:

15 BBFC logo

-strong violence,  frequent strong language, portrayals of sexual activity, strong verbal references to sex, sexual nudity, brief scenes of sexual violence or verbal references,  discriminatory language/behaviour, drug taking.

The criteria above was from the official BBFC site. From this criteria we aimed our audience to be of 16-25 years old as we feel that our product which carries a large proportion of the above elements for it to be rewarded a 15 BBFC certificate. But we decided our main target audience to be of 16-25 (students and young adults) as the composition of disturbing scenes and a modern day setting would be ideal for the target audience of 16-25 year olds.

Our audience was also chosen by the choosing parts of society (demographics) who we feel would enjoy and wish to watch our product the most, which we felt was students (hence the age from 16+) and casual workers, who may consist of graduated students who now have gone on to a first full-time job which could make them included as a ‘casual worker’. Subsequently, we chose the demographics of  D, C1, C2, B and a making it enjoyable for people of all backgrounds. Another way of selecting our target audience was by choosing what sort of individuals we would like our product to attract from a shortlist of different types of thrill-seekers.  From the list we choose ‘Strugglers’ who escape from reality, and ‘Explorers’ who seek discovery and predict the course of the events in the film. These two types of thrill-seekers were chosen using Physco-graphics as ‘Strugglers’ would represent Laura and ‘Explorers’ would enjoy the product as the various enigma codes employed means it implies what is to come in the film, which of course Explorers seek.